April 2009
Volume 6
Issue 4

 


In this Issue:

Conferences: How to Use These Events to Network and Gather Market and Competitive Intelligence
- Jim Cantrell, President & CEO, SSD

People NetworkingConferences are an excellent place to network and gather market and competitive intelligence. Where can you find a better concentration of decision makers and key players in your industry than at an industry conference? The typical cross-section of attendees is Presidents and CEO’s of large corporations, marketing directors and department managers. These are your customers, your team members, and your competitors. These company decision makers are walking the hallways! What more could you ask for except for more than the 24 hours allotted per day? 

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Capture Management Pitfalls to Avoid #4: Waiting to Educate the Customer on Your Approach Until Writing the Proposal - Pat Dougherty, VP Strategic Planning & DOD, SSD
Meeting with ClientsThe fourth fatal “Pitfall to Avoid” during the Capture process is waiting until you write the proposal to educate your customer on your solution to their problem and your team. The probability of winning (Pwin) is typically low when you have many competitors pursuing the same opportunity, but it becomes even lower when you don’t lay the foundation for a win by meeting with the customer well in advance of the release of the RFP. You can significantly improve your Pwin by meeting with the customer several times (more on larger procurements) and showing the customer what is achievable and what you can offer in solving their problem. 

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Upcoming Courses

Free Monthly Webinar
Join us for our free monthly webinar covering a range of business development topics.
Topic: David and Goliath: Competing with the Big Guys
May 19 - 10PST/1EST
Time length: 45 min. briefing and 15 min Q&A

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Open-Enrollment Course
Business Development: Secrets to Success
Competitive Intelligence: Practices and Techniques
June 3-5, Key West, FL

Join us for our most seasoned 3-day seminar covering the fundamentals of business development practices. Whether you are an executive, small business owner, a business development professional or an engineer new to the area of sales, you will find great value in learning the latest thinking in strategy, sales and competitive intelligence. This course will guide you in developing business plans, gathering competitive intelligence and determining a capture strategy. By presenting the latest in business trends and cutting-edge knowledge, these courses will improve how you do business and increase your company’s value in the marketplace.

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Onsite Courses

Set up the classroom right at your facility!
SSD offers our business development and high-tech trainings at your place of business. On-site course length can range from a condensed single day overview of any of our selected trainings to a more extended three-day course covering all or part of the material offered in our open-enrollment courses.

Select from our catalog of trainings and tailor to fit your company’s needs:

  • Business Development: Secrets to Success
  • Competitive Intelligence: Practices and Techniques
  • The Successful Capture Manager
  • Proposals 101
  • Project Management: A Return to Fundamentals
  • Strategic Planning for the Aerospace Professional
  • Introduction to Spacecraft Design
  • Space Systems Management
  • Elemental Orbital Mechanics
View Onsite Courses »
2009 Calendar of Course Offerings

Check out our open-enrollment courses for 2009. Registration is open for all courses.

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Copyright 2009 by Strategic Space Development. All rights reserved.