Who makes the actual award decision on any procurement? The contracting officer? The technical evaluation committee leader? How about the system operators that will have to use your product or service? If you answered yes to any of the above, you would most likely be wrong. Almost all selling situations will involve groups of people evaluating your proposal and yet only one person makes the decision on the award. That person is known as the economic buyer and will likely be highly placed in the organization making the procurement decision. In my experience, most capture managers and BD professionals do not understand this fact in the business process.
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